04_Communication App — Nori Yamada

The Product

Background

There are many communication apps in the market to connect people easily. (FB messenger, WhatsApp, SMS, Zoom...) and users need to change apps based on the preference of users and needs. (group phone calls, texts, video call)
However, confidentiality is questionable to keep the communication safe.
This product is invitation-only, to communicate easily and securely within existing communities and organizations.
With the product vision developed by the Product Manager, my responsibility was to make the product ready for the initial release through developing experience and interface and validating overall usability.

Key Features (MVPs)

Message, Voice/Video call, Screen share, Conference, contact list synchronization, Create own circles

The Approach

persona 2.png — Discovery

Understand the product vision, Target Users
Research to identity problems
Key persona and user sceanario

user flow 1.png — 2, Concepting

Requirements and key functionalities
Define information architecture through task analysis
Wireframes

circle_visuals 1.png — 3. Prototyping

Test and validate usability with clickable Prototypes based on user scenarios
Style Guide with reusable components for rapid creation

01 DISCOVERY

Finding Pain Points and Gap

Research Method

Competitive analysis, Key User interviews, Information architecture

Key Findings

Multiple communication apps cause hustle for users to switch apps based on “who” and “for what”
People get confused with constant software updates and new features come along with the update
Hard to keep track of remembering which apps to be used with whom when scheduling or trying to contact