Project 02

Improve Content Marketing

Redesign layouts and visual hierarchy to improve legibility and align with brand identity to help the user find articles with a seamless experience

 

Background / Challenges

  • The existing content on the brand website did not feel like part of the brand due to the lack of alignment to the brand design system.

  • The article section did not have sufficient readability because of the inconsistent, ineffective use of spacing, typography, and design patterns.


Goals

Optimize readability through re-designing layouts and visual hierarchy, which adapts to scalability and flexibility.

Design Solutions

  • Redefined typographic styles, visual hierarchy, and spacing (line space, negative space, etc.)

  • Improved cohesion through simplified measurements guidelines and clean look

  • Updated design system to maintain the brand identity across the pages on the platform

  • Increased usability through functionalities like related article view, sharing, categorization

  • Scope: List of Articles view, Single post view, single page/author view

Design is about solving problems.

In this project, I ensured the optimization of readability through consistent and effective use of space (line space, negative space, word count per line, etc) as well as a visual and typographic hierarchy.

 

Previous
Previous

02_Shopping Experience with AI

Next
Next

04_Communication App