The Project

• Disclaimer: The UI design (styles, images, colors) has been modified for the purpose of the portfolio.

Background & Challenges

• With AI technology, a global company X envisions providing the best shopping experience to assist their customers to print the best moments from their photo albums.

• The current photo printing experience has systematic, passive interactions, which results in challenges in sales and customer retention.

• Furthermore, the client has the overwhelming number of products, which requires the customers to spend time to just pick the right product.

Solutions

• Incorporated AI technology to analyze the photos that customers uploaded

• Created a delightful customer journey and interactions with interactive AI to decrease drop-off rates.

• Kept the experience as simple as possible while engaging users throughout the process

• Provided personalized product recommendations